Everything a beauty business needs – and nothing it doesn't
Pinkly was built together with nail technicians, hairdressers and beauticians. Every button is here for a reason.

Clients book themselves – even at 11 pm
Your salon's booking page is ready in minutes. The client chooses a service, a specialist and a free time – you get a notification.
- Link for Instagram, Facebook and your website
- Deposit via bank link when booking
- Anyone – the first free specialist





One calendar for the whole team
See the day or the week at a glance. Drag a booking to move it – the client is notified automatically.
- Staff as columns, colour-coded
- Working hours, breaks and holidays
- Drag and change – no double bookings

18 visits · €742 · last visit today
“Prefers nude shades. Allergic to latex.”
Know your clients better than any other salon
Every visit, preference, allergy and note is kept. Pinkly reminds you when a regular hasn't been in for a while.
- Client card with history and notes
- Tags: VIP, new, lapsed
- Data export and deletion (GDPR)

Card, bank link or gift card – all in one place
Accept payments on site and online. Payment history and a CSV report for your accountant in one click.
- Bank links for deposits
- Gift cards and invoices for companies
- CSV report and commission calculation

Decisions based on data, not gut feeling
See which services bring in the most revenue, how full each staff member's schedule is and how many clients come back.
- Revenue by service and staff
- Occupancy and peak hours
- Share of returning clients

Fewer no-shows, more peaceful mornings
Pinkly sends the client a confirmation and a reminder – in your name and your tone.
- SMS and email 24 h and 2 h before
- Editable text templates
- A reminder for regulars who haven't visited in a while

Smart-ID, Mobile-ID and ID card – for clients and the team
Clients verify themselves when booking as easily as in online banking. The team logs in without a password, and sensitive actions require a new confirmation.
- Fewer fake names and no-shows
- Client portal “My bookings” with eID
- Security log and role-based access

A booking page that looks like your salon
Choose from five ready-made designs, add your colour, logo, cover photo and a gallery of your work. On the Pro plan the page runs on your own domain – clients see only your name in the address bar.
- 5 designs: Rose classic, White minimal, Night luxe, Pastel cloud, Modern contrast
- Your own accent colour, logo, cover photo and a gallery of up to 12 photos
- Custom domain (salonrose.com) on Pro, subdomain (rose.pinkly.eu) on Salon and Pro
- Every professional can design their personal page too
Small things that make a big difference
Gift cards
Sell gift cards – they are redeemed at checkout as a payment method.
Multiple locations
Work in a salon, your own studio and another city? One account – choose a shared or separate calendar and shared or location-based prices.
Team and commissions
Staff see their day, earnings and reviews; the owner approves holidays.
GDPR and security
Data in the EU, ID codes encrypted, the security log cannot be altered.
Notifications
A new online booking reaches the specialist's and owner's dashboard instantly.
Four languages
Dashboard, booking page and notifications in Estonian, English, Russian and Finnish – every client gets messages in their own language.
Grow your beauty business with Pinkly
- 14-day free trial
- No credit card needed
- Cancel any time